Why You Aren't Making The Money You Want To On The
Internet And What To Do About It!
Copyright © 2006 Quick Turn Marketing International,
Many clients come to me with problems…
The most common problem I hear from people is they
aren't making the kind of money they want to make with
their Internet business. They don't know what the
problem is and they want me to help.
I'll tell you what the problem is. Most of these
people are what I like to call opportunity seekers.
These are people that have too many sites and don't
spend any time focusing on ONE business. They may have
20 or 30 websites, with each site only breaking even
or making a few hundred dollars every month.
Most opportunity seekers are not making the money they
want or achieving their financial goals. Why?
They are making a common mistake. They have too many
sites, too many interests. This prevents them from
focusing their efforts and creating the six figure
income they dream of.
Focus Is The Key To Long-Term Success
If you want to succeed on the Internet, you are much
better-off staying focused. That means starting off
with one site or idea and perfecting it before moving
on to the next Internet adventure. Far too many people
have a get rich quick mind-set. In fact, I'd say
almost all opportunity seekers have this mind-set.
They jump from one program to another hoping one of
them will lead to success.
Opportunity seekers are always the first to jump on
the next big moneymaking bandwagon. It may be one
thing one month, another the
They may try to concentrate on affiliate marketing then
switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into
with wild abandon, without considering their true
talents, abilities and interests.
These people are looking for some easy way to make
money. They think they can make money with Google
AdSense or just a web page, or even with a multilevel
marketing program. This is NOT how an entrepreneur
thinks! However, this is exactly how an opportunist
They always are looking for shortcuts, and then wonder
why it isn't working.
It isn't working because you have no focus. You must
have focus. You must think like an entrepreneur. Focus
is one of the most vital aspects of your success. My
advice to these newbies is shut down 29 of your sites
and focus on one site, the one that best represents
Optimize it. Work on refining it. Refine your sales
process and your back end on this single site and make
it successful BEFORE you move on to the next site.
Yes, I have many sites. But I am Dan Lok. You're not
there yet. Perfect your one site. THEN you can think
about moving on to other moneymaking ventures.
Horizontal Vs. Vertical Business
Many people have what I call a horizontal business. A
horizontal business has many sites in many different
niches, like hobby niches.
People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a
vertical business instead. A vertical business is a
business that has depth and focus.
Having a vertical business means if you have a product
in a particular niche, like stock trading, focus on
selling products related to that and that only. Put
all your eggs in one basket and create a funnel
effect. This way you'll have one group of customers
and you can become a big fish in
a small pond.
You'll have all your eggs in one place yes… but you'll
become an expert egg layer and watch all your eggs
hatch with great success.
What is the problem with a horizontal business? You
It's almost impossible to make a six-figure income
with this kind of business because you don't spend
enough time on any ONE business.
When you have a vertical business, you have fine-tuned
your business so well competitors have a hard time
keeping up with you. People can't compete. You also
build a strong client base with satisfied customers.
Think Like An Entrepreneur
So, the biggest problem people have is they are
The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the
shortcuts are. An entrepreneur has a long-term vision.
You have to have a one-year, five year and ten year
vision. Find out what you want your business to look
like in the long-term.
Ask yourself, What do I want to accomplish ultimately?
Then decide whether your activities fit with your
goals. Stop jumping from one program to another. Focus
on one program, one site, and one great idea. This is
what you have to do if you want to make six figures.
It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.
Sit down. Think about it.
Stop jumping from one program to another and stop
getting sucked into false moneymaking schemes. Find
out what your goals are, what you want to accomplish.
This is a far superior approach. Yes, it takes a lot
of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.
Once you are an expert in your industry or niche, THEN
you can think about diversifying your business.
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A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at: